Stephanie Alcaino
Creative Director
Hey there. I’m a multi-disciplinary creative director using creativity as a force for good.
For more than 10 years, I’ve partnered with for-good organisations across a range of sectors, including fashion, education, and anti-trafficking. I get a lot of joy from making people curious (and even more fired up) about doing good.
Right now, I’m leading the creative team at OX FOR GOOD. I also get to help out as a board advisor for Refugee Education UK. Both roles keep me inspired and remind me that good work is always a team effort.
100 Years of
Winnie-the-Pooh
Client | Farshore
Service | Branding
Team | Micaela Alcaino
My Role | Creative Strategy, Creative Direction, Market Positioning
The Hundred Acre Wood has always felt like a place where the world slows enough to remember what matters.
This centenary project carried that feeling forward, shaping a legacy with care so its magical stories about a 'silly old bear' and his friends could be discovered again by the next generation of dreamers and readers.
The foundation of this project rested on a shared creative language with my twin sister, Micaela Alcaino. Her design practice shaped the visual identity. My work focused on how the story could stay deeply rooted in its legacy while meeting a present cultural landscape.
No One Walks Alone
Client | emmaus
Agency | OX FOR GOOD
Service | branding
My Role | Creative direction, Art Direction, Brand Messaging
Do men get trafficked too, and if they do, who walks with them on the road back to freedom? Research revealed that stigma surrounding masculinity often prevents both recognition and response.
If isolation defines the experience of many survivors, how might the brand consistently communicate companionship, dignity, and presence? These questions ultimately informed the development of the brand’s core message, “No one walks alone.” Using this as the foundation, we built an identity that centres around dignity, community, and what becomes possible when someone finally walks beside them.
Client | humanrace
Agency | ODDIGY
Service | Photography
My Role | Photography
Humanrace
Humanrace was founded in 2020 by Pharrell Williams with a mission to revolutionise being well through innovative and thoughtfully designed products that transform daily routines into rituals.
“Humanrace doesn't differentiate by race or gender. We're creating for humans; we are all born in the same skin.” — Pharrell Williams
ENOUGH. Ending Child Hunger
Client | World Vision
Agency | OX FOR GOOD
Service | Multi-year campaign
My Role | Creative Strategy, Creative Direction, Messaging, Audience Frameworks, Scriptwriting (Rita), Photography
A global hunger crisis is erasing childhoods long before it made headlines. ENOUGH was built to shift that quiet devastation into undeniable presence.
This campaign was designed to raise awareness, mobilise belief, and awaken action across the world.
Client | Refugee education uk
Agency | Oddigy
Service | branding
My Role | brand strategy, Photography
Equipping Young Refugees With access to education
In conflict, schools are destroyed, occupied by armed groups and used to shelter displaced students. Where learning continues, students and teachers can be targets of violence. For many, continuing to learn is just not possible.
When children and families are forced to flee their homes, they miss out on more education as they make dangerous journeys trying to find a place of safety. For refugees arriving in Europe, education is a priority: it’s how lives begin to be rebuilt and hope for the future is rekindled. But getting back into, and progressing in education is fraught with challenge.
REUK wanted things to be different.
Client | Beulah
Agency | OX FOR GOOD
Service | Photography
My Role | Photography
Art Direction By | Jacqui free-sze
fighting slavery through fashion
Beulah’s story began in 2009, when the founders traveled to Delhi and spent two months in a rehabilitation centre. There, they taught sewing skills to women who had been rescued from the sex trade. As the women learned to sew, they gained opportunities to earn their own income and build independence.
This experience showed the founders how much sustainable employment can change the lives of survivors of trafficking. By providing steady work, Beulah helps women move toward safety and stability.
Since then, Beulah has focused on helping vulnerable women by providing opportunities in the fashion industry.
