Cremorne Paediatric Dentistry is on a mission is to empower children to smile brightly and live their best life by providing personalised dental care that prioritises their oral health and overall wellbeing. They strive to create a warm and welcoming environment that is tailored to each child's needs, and we're committed to educating families on the importance of oral hygiene.
In preparation for the brand's launch, I was charged with the responsibility of assisting Cremorne Paediatric Dentistry in establishing a brand that could effectively reach and appeal to both young parents and children, fostering a deep-seated sense of brand recognition within the local community and cultivating enduring patient trust. To achieve this, I worked collaboratively with the team to establish a firm foundation of the brand's mission, values, and persona, which served as the basis for the development of their visual brand identity.
