Gandy's is a brand that transcends mere fashion; it's a brand built on the foundation of making a difference. Founded in the aftermath of the Boxing Day Tsunami of 2004, which tragically took the lives of the founders' parents, Gandy's has been on a mission to create positive change around the world. The brand has established the Gandy's Foundation to fund its six global campuses, which provide education and opportunities for underprivileged children. With every purchase made, customers are contributing to a brighter future for these children.
For the Autumn/Winter 2018 campaign, Gandy's engaged me to capture the spirit of their brand through a photographic journey in Iceland. This followed the success of our previous Spring/Summer 2018 campaign in Morocco, which aimed to showcase the adventurous spirit of the brand and its ambassadors.
The rugged landscapes of Iceland were the perfect setting to bring to life the fearless fashion of Gandy's. The result was a visual narrative that celebrated the interplay between the natural world and the fearless individuality embodied by the brand.
CLIENT Gandys London ROLE Photographer LOCATION Iceland YEAR 2017
