Over the past decade, I have worked with a wide range of companies within the United Kingdom and internationally by building creative solutions driven by cultural awareness and intercultural communications.

Leaving Australia in 2013, my mixed-cultural heritage catalysed a desire to learn more about other cultures as well as the cultures that influenced my upbringing beyond the Australian context.

My career began in photography where my travels enabled me to build my competence around cultural awareness and intercultural communications.

Today, specialising in Brand Strategy, Art Direction and Photography, these areas allow me to bridge the gap between cultural insights and creativity to build meaningful solutions that connect with today's global audiences.

Throughout my career, I have seen a gap within the advertising industry and its lack of diversity, particularly within decision-making roles. With a desire to close this gap, I co-founded Oddigy – the culture aware creative studio for branding and campaigns.