JERUB is a singer-songwriter and observer of the human experience, whose storytelling connects hearts to hope and validation.
Artistry has always been an outlet to express a desire for genuine connection. To friends, family, deities, and our planet - it is in the very fabric of humanity to find and experience a type of meaningful connection where we are seen, heard and understood.
JERUB’s introspection on the journey of life - the highs and the lows, serves as a help to those searching for significance, anthems to encourage and a challenge to find authentic empathy in ways we can all relate to. With a range of influences, from Gospel and Soul to Pop, to RnB and Indie, his effortless vocal dynamism complements themes that celebrate humanity and bring gravitas to compelling narratives.
The objective of this project was to establish a unique artistic identity for JERUB, empowering him to communicate his personal narrative, establish his brand image, position himself as an artist, and engage with his followers. Utilising these insights, we crafted a consistent visual approach that permeated every facet of his artistry, including photography, design, live shows, and motion pictures.
CLIENT Zulu Music ROLE Creative Strategy & Art Direction YEAR 2022
IN COLLABORATION WITH Matt Miller
JERUB's ruminative discourse centres on humankind's perennial journey – the understanding of self and sense of place in the world. It is through these melodic portraits of human experiences that arouses in others a heartfelt resonance.
01 Connection
(n) If something has a resonance for someone, it has a special meaning or is particularly important to them.
02 Authenticity
(n) If a sound has resonance, it is deep, clear, and strong.
03 Reflection
(n) A resonance is the sound which is produced by an object when it vibrates at the same rate as the sound waves from another object.
The concept resonance encompasses three defining principles that shapes JERUB's music.
01 Connection
The desire to create meaningful connections with others through music.
02 Authenticity
For music to resonate, it must be both genuine and carry a level of depth.
03 Reflection
A celebratory discovery and reflection of life's journeys– the highs, lows and all the in-betweens.
